Home Improvement Leads
Business for Metro Contractors
The home improvement boom began around 15 years ago, which is no big surprise to contractors of any flavor. Back then, their business began to increase, mega-home improvement centers began replacing local hardware stores, and everyone started to throw a great deal of money at the value, look, and feel of their homes.
What is clear is that this happened. What is not clear to most contractors is why the home improvement boom began, and more importantly, how they can leverage that information. ServiceMagic not only provides valuable web content on home improvement, but we also provide prescreened home improvement leads to the contractors who use our service.
Home Improvement Leads in the Big City
The suburbs began to sprawl because people found it cheaper to build in a new neighborhood, than to buy an old house with old problems. This was a sweet deal for many homeowners. They could move a few minutes away and right into a brand new home. But then the suburbs began to stack up, and then these suburbs were so far away from downtown that this short move turned into a long drive. As a result, traffic doubled, then tripled, then tripled again. More traffic led to more highway construction to handle the commuter load. This construction led to even slower traffic, road rage, and the idea that it can't be worth it to drive this far for a nice home that is ever closer to the airport. People began to look for alternatives to the drive, at any cost.
What potential homebuyers-typically young, urban professionals-found out was that this massive emigration to the suburbs devalued the old homes at the center of the city, and they were now affordable again. Of course, many of these homes needed some work. Matter of fact, most of them needed some work. But this eliminated the long drive to the big city for the daily grind, not to mention that is has been very vogue for young people to move to these hot areas so they can be closer to bars, independent theaters, sushi, and others their own age.
Home Improvement Contractor Marketing
In every city in the country, there are old neighborhoods that are being rediscovered by popular culture and those homes need some serious work. People who buy these homes have committed to giving up a little comfort to live in an exciting neighborhood with the chance to further improve the home and its value. The translation here is that people of means are doing high-end remodels all over every city, and these people are very technologically savvy, between the ages of 25-55, and do the majority of their shopping online. For contractors who are looking for home improvement leads, and specifically online home improvement leads, ServiceMagic is the clear answer for this call.
If you are a contractor in a city that does not have an online marketing presence, you are losing 100% of the home improvement leads that come from web-based consumers. All of these home improvement leads are going to your competitors that have an online marketing plan. ServiceMagic-an online contractor referral service since 1998-is the answer for any contractor, not just those who work in cities.
Online Home Improvement Leads is ServiceMagic's Business
You don't need to have a fancy website to use our service. You don't even need an email address. What we do is find anyone on the web who needs a contractor in your area that does the work you do, and we send their information along to you. You can receive these home improvement leads by phone, fax, pager, email, or text message. You can also have your leads sent to all of these mediums so that you are sure not to miss them. We are a contractor referral service, so we charge per lead you receive. If you don't get any leads, you pay nothing. You can set a cap per month of what you want to spend, even turn your leads off if you have too much work.
Small Town Contractors
It has been the case that contractors in small towns are more well known across their relatively small populations. Everybody knows Bob is the best plumber or that Susan is the best designer. There didn't used to be much of a reason to market in those small areas. However, in recent years, people have moved around so much and into different communities and areas that they may not know who is the best contractor for their particular task. Further, many of the people who have moved to a small town for a job or for the good school system are again young people. Their first instinct is most likely to use the internet, find ServiceMagic, and be given the name of one our service professionals.
Certainly, there will be less work and a smaller volume of home improvement leads. However, small town contractors are not getting less for their money. They just have to spend less to convert the same percentage of home improvement leads as their larger population counterparts.
Contractor Leads
No matter what your home improvement specialty is or where you are located in the 50 states and Canada, we have online home improvement leads that we can send to you. You might receive a good portion of your business from word-of-mouth, but you are losing 100% of online leads if you are not using a company like ServiceMagic that prescreens these leads, and allows you to grab business just by answering a call.
Disclaimer: All information on this website is provided for informational and educational purposes only. Home-Builder-Tips.com does not claim to be a certified professional organization nor do we claim to employ certified professionals in any home repair or improvement field. We are not responsible for what you do with the information. Please consult a professional before beginning major home renovation or improvement work.